If you have a company that requires brand awareness, there is a variety of ways to build brand awareness — marketing, advertising, and public relations. But if you want to boost the market standing of your company, finding a reliable public relations or PR company in Phoenix Arizona or any other metropolitan area is the best choice. This guide will talk about the nitty-gritty of each strategy mentioned above.
What is Marketing?
Marketing is composed of team members and is based on thinking about the business in terms of customer needs and their satisfaction. In other words, marketing doesn’t require customers to pay for the product. Instead, this business strategy develops a demand for a particular product and brings about the customer’s needs. Digital marketing has compelling ways to make online presence a success.
What is Advertising?
Advertising helps in building brand cognizance by connecting to the target audience. The advertising space is paid. The advertisement focuses on a target market and encourages them to process the transaction. In other words, it promotes a product, company, or service to gain sales.
Some businesses use online advertising, such as pay-per-click method and the like to attract more customers faster, but the downside is that you need to pay to make it happen and there’s no guarantee that all the online users will click the ads.
What is PR or Public Relations?
‘Public relations’ targets audience and helps in building brand credibility. In other words, it focuses more on the reputation of an individual, product, or company. The PR results are gained through feeding the media with information in the form of press releases and pitches. The significant benefit you can gain from public relations is building a good reputation. ‘PR’ involves the following:
- Press coverage
- Press announcement
- Press kit development
- Media associations
- Earned media
- Media training
- Public dealings
- Brand inaugurations
- Content calendars
- Event arrangement
- Community administration
- Crisis supervision
- Experiential publicizing
- Social media techniques
- Influencer promoting
- Reputation controlling
- Trade shows
All these three have similarities, but the main difference is the primary focus. To highlight, here are the main differences:
- Marketing: The team makes the product or service known by various promotional strategies.
- Advertising: This approach stimulates customers to act — make a deal.
- Public relations: The team has deep connections to individuals, organizations, and entities. The ‘public relations’ manages the client’s image to benefit both the client and the public.
More on Public Relations
The best part of what ‘public relations’ does is it caters to both the client and the public. Since credibility is the primary focus, people believe and are confident on what the ‘public relations’ has to say because the information is based on proven facts or justification.
Trust public relations because people working in this field have a propensity for communicating. Working with public relations is rewarding. You can expect to work through mediums such as newspapers, radio and, especially, social media.
Building your company’s reputation online is essential as most people use the internet. It’s an effective solution for you to stay on top of your strategies in boosting your business.