Business

branding

Top Promotional Items to Build Branding

Many businesses are focusing their efforts and resources in online marketing. This is an important and effective strategy, but there is another approach that you might want to consider. This involves giving branded promotional items. These are still capable of converting potential customers and putting your brand in a top-of-mind-position. Brand recall is important because …

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Small Changes Make a Big Difference: Boosting Productivity Levels at Work

Whether you’re building a whole new office or simply making some adjustments to your current business space, it’s highly essential to put emphasis on creating a working environment that’s not only functional but also provides comfort not just for you but for your staff members as well. Doing so will certainly bring positive energy to …

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Startup Business: How to Reach Profitability with 2 Smart Moves

Many entrepreneurs face severe challenges when looking to take their newly established startups off the ground. In most cases, they only need to avoid some of the crushing mistakes that only lead to failure. Experts report a high failure rate among startups, some of which border on the surreal. Recent studies indicate that over 50 percent of …

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Ask the Right Questions: Making Smart Decision in Creating an 831(b) Captive

Captive Insurance or an 831(b) is a valuable risk management tool that offers plenty of benefits for business owners. It is generally defined as a self-insurance company formed to address specified insurance risks. Although it provides many incentives for businesses and business owners, it is still worth doing your research to find out if creating …

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