Marketing to a younger audience can be challenging, especially if you don’t know their interests firsthand. It can be quite a hassle to do your research to find what marketing idea suits them. However, there are general marketing ideas that are effective for the younger generation. Many of these marketing ideas rely on the idea that the generation of today is very tech savvy. Here are some tech-savvy marketing ideas that will surely appeal to a much younger audience.
The VR/AR Experience
Many marketing ideas rely on engagement, and you’ll notice that most of the marketing ideas in this article maximize engagement from consumers. The most effective way you can engage consumers is through technology. One of the more popular ways to do this is by using virtual or augmented reality in your marketing campaign.
Virtual reality (VR) or augmented reality (AR) is a form of audio-visual presentation that immerses a participant fully into the medium. AR uses phones and other gadgets to explore and visualize an ever-moving world. On the other hand, VR uses specific gadgets, such as Oculus and HTC Vive, to bring you into the virtual world, where you are free to explore whatever’s in front of you. Millennials and Gen Z particularly enjoy this technology because of its capability to immerse their users into a whole new world.
Various companies greatly invested in both experiences to market various products and services to younger consumers. For instance, the IKEA app provides AR experience where people can visualize furniture in their homes. Car brands, such as Audi, are using VR to give consumers virtual test rides. This removes the need for a physical car, and the best part of it all is that consumers can do the test drive in the comfort of their homes.
Video Game Apps
Another way you can engage younger consumers to your brand is to create a mini-game for them to enjoy. Playing a game requires someone to concentrate on it, and it’s been proven that video games are more engaging than photos and videos combined. Video game apps are pretty cheap to produce, and it doesn’t have to be all that long. It’s a good investment because if your game does go mainstream, you can start profiting from it. Take the Melbourne Metro’s Dumb Ways to Die game, for example. It became one of the most downloaded apps in the App Store, and it has marketed the metro’s safety program effectively to consumers.
If you don’t have the funds to create a video game app or a VR/AR experience, you can sponsor various influencers in streaming sites, such as Twitch and Facebook Live. Influencers play a big part in the lives of the younger generation. They consume the content they produce daily, and because of this, many big companies are paying these influencers to promote their brand. You can do this kind of marketing campaign by simply reaching out to one of these influencers or their agents and tell them that you have chosen them to promote their brand. The rest is up to how you negotiate with them about the price.
A Unique Marketing Campaign
If you’re looking for something more creative than the ones we’ve indicated above—or maybe you’ve already tried some of the creative marketing strategies we’ve listed, but it didn’t work out—you’re going to need a campaign that is tailor-made for your company.
Sometimes, the most efficient campaigns can be very complicated, and you can’t do it yourself unless you have a dedicated marketing department. In most instances, it’s cheaper for you to hire someone else to do this job for you. If you’re looking for a marketing experience that is uniquely yours, then you’re going to have to consult with a marketing company. Various companies, such as EPIQ Consulting, offer this particular service so that they can tailor a campaign for your company. These uniquely designed campaigns can be a mix of the marketing strategies we have mentioned above. Sometimes, they can be a dedicated strategy but with their own identity. No matter the case, consultation is essential if you’re looking for a marketing experience tailor-made for your company. The best part about these unique marketing campaigns is that they can save your company a lot of money. So try them out now!
Marketing to a younger audience shouldn’t be all that challenging now that you know a couple of ways to reach out to them. It’s all about execution and finding the right marketing idea for your campaign. Experiment with each of these ideas or combine them to determine which one is the most effective for your company.