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SEO Trends You Need to Use for 2021

The critical aspects of modern digital marketing include web design and SEO. These areas are especially important for companies that want to maintain their visibility in the virtual world. Like any other technological improvement, things change quite fast, especially when it comes to SEO. If you want to be part of any search engine’s first page, you’ll need to update your website to reflect the latest Google algorithm and the current trends on social media. Here are some upcoming trends in technology that will affect your website’s SEO.

Increasing Use Of Voice Search

Many people are using their Google Assistant smart devices nowadays. This means that instead of typing search words in a search bar, they use the voice-activated version. While many people think there is no difference when it comes to normal searching, the use of voice means that people are using longer search terms. Instead of one or two words, you can expect input in the form of full questions. This is completely different from the current keyword setup.

Your website needs to be able to show up on these long-tail searches. It is very important to do well on these searches since most users who are at this stage are already in the consideration stage. This means that they are likely to be sure purchases. One good way to get on these searches is to implement bullet listings. Additionally, voice queries also tend to be local, so improving local SEO can be an excellent move.

Mobile SEO Still On The Rise

Many companies still have awful mobile websites. It is not too late to make the fixes that were necessary since 2017. This means ensuring that your website is mobile-friendly and optimized for running it. A tried-and-true tactic is to build a website for mobile use and then make them compatible for desktop use later, which is much easier. Responsive design is only the beginning. It would be best if you were looking into integrating rich snippets into your website. These can push you up better on the search engine results.

Additionally, it would be best if you looked at the current Mobile SERPs. This will reveal what your website’s competition when it comes to search rankings. It could also help you improve your SEO strategy so your site could come out on top during these searches.

Use Of Influencers

influencer taking photo of food

People hate advertisements. This can be a problem if one of your strategies to draw people to your website is with the use of advertisements. You should shift your strategy to something that would appeal to your target market. People prefer to trust companies and individuals whose recommendations are trustworthy, so try to see which influencers have the most loyal following. Working with influencers can be a surprising move when it comes to SEO, but it does the same thing: generate traffic and increase your site visibility.

The problem is that many people don’t know how to work with influencers. SEO makes it more simple for business owners. For example, if you want to work with an influencer, you should choose one that already has a solid presence in the niche that you want. This means that they are an authority in the field. So when they link back to your website, they provide an extra layer of authority that influences your SEO.

Increasing Understanding of BERT

The Google algorithm is an important part of SEO, and mastering it is a requirement if you want to do well with SEO. The last big update to it is essential to learn though. Bidirectional Encoder Representations from Transformers or BERT is the last big update to the search algorithm since 2014.

The main change that BERT did is to make it easier for Google to understand natural languages. This means that actual questions that use words like “to” or “for” will have more effective results. Unlike normal SEO approaches, this means that there is no optimizing for BERT. What you can do is to improve intent matching for your content. Website owners should check the top searches for a particular keyword and see what sort of intent is behind them, whether they are informational transactional, or informational. If you can match the intent, then you have a pretty good chance of landing on the first page.

Improved Customer Experience

SEO looks at the bounce rate of your page and seeks to lower it. A high bounce rate means visitors are leaving quickly, which is a bad sign. If you want to reduce your current bounce rate, then you need to improve the experience. This includes faster loading and a better interface. But since everyone is doing this, expect visitors to have high standards.

Keeping up with the latest trends in SEO can be difficult. But it is important if you want to stay on the front page of search results. Put in the effort, and you will see the results.

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